Case Study
Rutgers One for All
Turning Good Intentions into Measurable Impact
The Core Problem
Global causes feel abstract, choices are overwhelming, trust is limited, and users lack a clear path to contribute.
Cognitive overload from too many choices
Lack of transparency in organizations
Difficulty finding relevant opportunities
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Design Challenge
Make causes personal, reduce decision fatigue, build trust, and encourage long-term engagement rather than one-time donations.
Personal
Simple
Trustworthy
Engaging
Product Vision
Users select causes they care about, discover verified organizations, donate or volunteer quickly, and track their impact over time.
Design Process
A human-centered approach from insight to impact
Ideation
Home
Entry point and value proposition
Cause Selection
Personalized cause discovery
Organizations
Verified nonprofit profiles
Get Involved
Volunteer opportunities
Donate
Secure donation process
Impact Dashboard
Track personal impact
Core Features
Personalized Causes
Nonprofit Discovery
Volunteering
Donations
Progress Dashboard
Repeat Engagement
User Testing & Key Insights
What Users Loved
✓ Simplicity and ease of use
✓ Personalized cause recommendations
✓ Clear impact tracking
Requests for Improvement
→ Better search and filtering capabilities
→ Ability to save favorite organizations
→ More detailed organization profiles
Key Insight
People want to help; friction, confusion, and lack of trust prevent action. Reducing complexity increases participation.
Impact Tracking Dashboard
Track meaningful impact across individuals and teams.
The dashboard gives users a transparent view of their contributions by measuring donations, volunteer hours, fundraising progress, and overall community impact. Separate views for personal and team performance encourage collaboration while making achievements measurable and motivating continued participation.
Explore Causes & Learn
Discover global causes and make informed decisions.
Users can browse Sustainable Development Goals (SDGs), explore nonprofit organizations, and access educational content, success stories, and impact reports. This empowers users to understand each cause before choosing where they want to contribute.
Get Involved – Take Action
Turn awareness into meaningful action.
Once users select a cause, they can contribute in multiple ways—donate, volunteer, join a team, participate in local events, and track their ongoing impact. The experience is designed to reduce friction and encourage long-term engagement through simple, actionable steps.
